American Heritage Credit Union was recently honored nationally by the CUNA Marketing & Business Development Council, Mastercard®, and the Web Marketing Association with multiple honors for excellence in member communications.
The CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals, presents Diamond Awards annually to credit unions in over 30 categories ranging from advertising to community events and beyond. This year, American Heritage won nine Diamond Awards, including three Category’s Best, for the following categories:
e-Channel Marketing (Category’s Best)
Mobile App Design (Category’s Best)
Membership Marketing (Category’s Best)
Email Single or Series (2)
The e-Channel Marketing category awarded top honors to American Heritage’s digital financial wellness programs. The Mobile App Design category top honors to American Heritage’s New Mobile Teller App Design. The Membership Marketing category awarded top honors for American Heritage’s campaign theme “Meeting You Where Life Happens.” The Ongoing Event category awarded American Heritage for the year-long Donations for Ukraine Initiative as well as the Month-Long Grand Illumination event. The Email Single or Series category was award for American Heritage’s Loan Abandonment Automation Series and Savings Offers Series. American Heritage also received Diamond awards for the 2021 Annual Report and the 2022 Financial Wellness Program.
American Heritage received the “Doing Well by Doing Good” Award from Mastercard® in January for its charitable giving as part of Mastercard®’s Community Institution Segment Awards. American Heritage’s Penny A Purchase Program supports the Kids-N-Hope Foundation through a $.01 donation made by a credit union for each purchase made using an American Heritage Credit or Debit Card. Nearly $300,000 was donated to the Foundation during the 2022 year.
Finally, American Heritage’s Mobile Website was also awarded by the Web Marketing Association, which recognizes industry bests in mobile websites, responsive websites, and mobile apps. American Heritage’s Mobile Website was honored for second year in a row by the Web Marketing Association for Best Credit Union Mobile Website and Best Financial Services Mobile Website.
“As a member-owned credit union, we are continuously looking for new and innovative ways to provide our members with latest best-in-class, personalized communications,” stated Mike Dinneen, Senior Vice President of Marketing & Business Development at American Heritage. “We are honored to be recognized by our peers in the Credit Union Movement, as well as industry leaders like Mastercard as we share the American Heritage story with the greater community and the members we serve.”